Checkout should be an opportunity to enhance your customers' experience, not frustrate it. Long wait times and unknowledgeable, ineffective customer service can lead consumers to look elsewhere for a better shopping experience. Today, many merchants are implementing retail point of sale (POS) systems to make the process easier for their customers while increasing exposure and sales.
Boost your sales with these three retail POS system advantages:
1. Know your inventory
An inventory updated in real-time will keep you current on what products you have in store and what products may have become backordered. Your POS terminals will automatically refresh when a unit has been purchased or sent out for shipping and can inform merchants when it’s time to reorder, even providing the previous distribution purchase price.(1) Empowering all of your employees with the answers to inventory questions, retail POS systems minimize customer wait time while providing immediate and accurate information.
2. Retain better records
In addition to providing a precise inventory, a retail POS system can help your business keep track of consumers' purchase histories. Accessing POS terminals, employees can recommend products and services that customers might be interested in based on their previous purchase records. With the potential to increase sales, this tool may also add to a positive customer experience.(2) Companies can identify selling trends as well as verify the effectiveness of certain promotions. With this information so readily available, you can correct and change selling strategies to find better ways to market to your consumers.
3. Make it mobile
Retail POS systems often come with a mobile option, allowing employees to freely move about, instantly assisting customers on the floor. Your employees can start and complete transactions without being tied to a physical terminal, which may increase customers’ shopping times and your company’s overall sales.
With easily accessible inventory information, more detailed customer records, and the flexibility of a mobile retail POS system, your business can improve your customer service and satisfaction and increase your sales.