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Get the Most Out of Your POS Retail Software

In retail environments, point of sale (POS) systems are more than just a tool for accepting payments in exchange for merchandise; they are a key piece of technology that help owners run their business, manage staff, provide an excellent customer experience, and increase the bottom line. With this in mind, business owners should be utilizing their systems for maximum benefit.

Are you using the right POS retail software for:

Staff management?

Capabilities for staff management include unique PIN codes for personnel, which can help minimize employee theft and optimize hiring strategies. POS retail software can effectively serve as a human resources partner for business owners.

Customer experience?

POS retail software is crucial for providing a positive customer experience. Dynamic software helps business owners collect and manage customer contact information for marketing and promotions. According to Software Advice, 66 percent of customers will stop shopping at a retail location if they are not recognized as a loyal shopper.(1) POS retail software can help businesses retain customers long term and provide a more personalized shopping experience overall.

Omnichannel capabilities?

Today, consumers’ complex shopping habits require online and offline shopping experiences to work together seamlessly. A study conducted by RetailingToday reported 81 percent of shoppers research products online before making a purchase in-store.(2) POS retail software can help business owners manage social media, email marketing, and other online communications, effectively bridging the gap between virtual and in-store shopping.

Inventory management?

With the right POS retail software, business owners can better manage their inventory for greater time and cost savings. The proper software helps owners eliminate the manual processes involved with inventory management, more accurately predict sales, and track items in real-time, all of which improve product availability in retail stores.

Sales reporting and analytics?

POS retail software can also serve as a valuable sales partner for business owners. Sales reporting and analytics functionalities help owners keep track of sales data to determine revenue earned on each product and focus on driving future sales.

Point of sale?

Finally, the right retail POS makes transactions easier for your employees and faster for your customers. Terminal software can eliminate errors and automate the process so staff can focus on customer service.

  1. http://www.softwareadvice.com/resources/retail-pos-features-for-small-business/
  2. http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases